Rick Ross, the American rapper and entrepreneur, has announced the launch of his very own weed strain, named after his old stomping grounds in Miami. According to reports, the MMG mogul has partnered with cannabis company High Tolerance to release a strain called Collins Ave, set to hit the market on June 1.
Speaking about the new venture, Ross said, “High Tolerance is the best flower for all the ones who like to blow that good gas. This is the best flower in the world … this is why I decided to team up with High Tolerance. They have the best flower on the streets. Shout out to Manny, the biggest.”
The brand’s co-founder, Manny, expressed his excitement about working with Rick Ross, stating that he is “a true cannabis connoisseur”. The Florida rapper joins an impressive list of ambassadors for High Tolerance, including Jadakiss, Jim Jones, Ghostface Killah, Juelz Santana, A Boogie Wit Da Hoodie, Beanie Sigel, Dave East, Millyz, Lil Meech and the late Draco the Ruler.
This is not the first time Rick Ross has used his old Miami neighborhood’s name for a weed line. In 2020, he teamed up with Berner’s cannabis brand Cookies to launch Collins Ave, featuring three specially curated strains: Collins Ave, Pink Rozay and Lemon Pepper.
“I want to be a force within the cannabis industry and bring a superior quality product to the masses, particularly my people in the South,” he said at the time. “I’m honored to be in partnership with Berner and Cookies, who, in my opinion, are the best in the business. I love the product and truly stand behind it. Watch what we do!”
In 2021, Rick Ross also launched a hemp company called Hemp Hop, which aimed to help smokers reap the health benefits of the plant. The company rolled out a line of smokables, including CBD cigarettes and a hemp blunt rolling paper, in partnership with Rap Snacks CEO James Lindsay and San Diego-based hemp manufacturing company Hempacco.
“I truly believe in the health benefits of Hemp-derived products,” Ross said in a statement. “Having had my own health scares, and through my healing process, I decided I would develop a line of smokables to help others with the benefits of hemp cannabinoids.”
With the launch of Collins Ave and the continued success of Hemp Hop, it seems that Rick Ross is committed to making a name for himself in the cannabis industry. As more and more states legalize marijuana, it will be interesting to see what other ventures he has up his sleeve.
